AESTHET
Luxury Greek fashion · Global e-shop · EL / EN / DE
Platform
Shopify Plus
Migration
New global e-shop → Shopify
Domain
aesthet.com
ERP
Shopify
The brand
AESTHET is a Greek luxury fashion brand with timeless, minimal design, premium materials and a flagship store in Athens. It appeals to a discerning audience in Greece and abroad seeking quality, aesthetics and Greek creativity.
The store today
The new Shopify e-shop is a Greek global store in three languages (Greek, English and German), featuring luxury editorial presentation, international shipping and a shopping experience that brings the flagship store’s aesthetic online.
Languages
Greek, English, German
Positioning
Luxury Greek fashion, global
Growth Studio
Marketing services
The challenge
The challenge was to create a global e-shop that conveys luxury at every touchpoint, speaks three languages (Greek, English and German) and serves customers across markets while preserving the identity of a Greek premium brand.
The Netsteps solution
Netsteps implemented a custom Shopify theme with luxury editorial UI/UX, full EL/EN/DE localization, an international market architecture covering pricing, payments and shipping, and technical SEO for each language. Following launch, Netsteps Growth Studio runs the brand’s marketing services to support international growth.
Scope of services
- Shopify Development
- Custom Luxury Theme & UI/UX
- Localization EL / EN / DE
- International Markets, Payments & Shipping
- Technical SEO for each language
- Growth Studio · Marketing Services
Netsteps Growth Studio
Growth Studio for a Greek luxury brand in international markets
Through Growth Studio, Netsteps runs AESTHET’s marketing services: performance marketing, SEO and CRM in three languages, aiming to grow the brand internationally and turn its luxury experience into sales.
