Luisa World
Luxury designer fashion · Athens, Mykonos & Paros
Platform
Shopify
Migration
WordPress → Shopify
Domain
luisaworld.com
ERP
UNIPOS (POS & retail software)
The brand
Luisa World is one of Greece’s most recognizable luxury multibrand destinations, with boutiques in Athens, Mykonos and Paros. The brand brings together avant-garde and high-fashion designers through a curated selection of ready-to-wear, bags, shoes and accessories for Greek and international audiences.
The store today
The Shopify store delivers a complete luxury experience: designer-first navigation, editorial product presentation, high-quality photography, EL/EN content, international shipping and free shipping on orders over €350. Physical boutique and e-shop inventory is synchronized through UNIPOS POS, allowing the online store to reflect retail availability in real time.
Boutiques
Athens · Mykonos · Paros
Omnichannel
UNIPOS POS sync
Markets
Greece & international shipping
Results
+40%
Revenue
+33%
Purchases
+18%
ROAS
The challenge
The move from WordPress to Shopify had to preserve the brand’s luxury look and feel while unifying online and in-store experiences, inventory management and the wider omnichannel operation through UNIPOS.
The Netsteps solution
Netsteps implemented a custom Shopify theme with luxury editorial UI, designer/brand-first taxonomy and premium product pages, fully integrating UNIPOS POS for real-time products, inventory, pricing and orders. Loyalty and CRM mechanisms support the boutiques’ loyal customers, alongside international shipping, payments and technical SEO. Growth Studio runs in parallel as an ongoing full-funnel partnership.
Scope of services
- WordPress → Shopify Migration
- Custom Shopify Theme & Luxury UI/UX
- UNIPOS POS / Omnichannel Integration
- Loyalty & CRM
- International Shipping & Payments
- CRO, Analytics & Technical SEO
Netsteps Growth Studio
Growth Studio · Full-funnel luxury growth
Beyond development, Netsteps Growth Studio runs Luisa World’s complete growth program: CRM and lifecycle marketing through Klaviyo, SEO, PPC and paid social, with segmentation informed by boutique and e-shop data. The focus is on high-value customers, retention and repeat purchases—not simply traffic.
