ALDO Greece
Global fashion brand · Footwear & accessories
Platform
Shopify
Migration
Custom platform → Shopify
Domain
aldoshoes.gr
ERP
Entersoft
The brand
ALDO was founded in Montreal in 1972 by Aldo Bensadoun and grew into an international fashion footwear and accessories brand present in more than 100 countries. Its identity is rooted in fashion, self-expression, accessibility and products that accompany customers throughout everyday life.
The store today
The Greek e-shop manages a particularly large catalog—over 1,000 products—with extensive filters by type, size, color and category. Product discovery, mobile navigation and speed are therefore essential to the experience.
Founded
1972, Montreal
Presence
100+ countries
Catalog
1,000+ products
The challenge
ALDO’s international brand experience had to be adapted to the Greek market through a fast, scalable Shopify environment capable of supporting a large product catalog and making mobile product discovery easier and more seamless.
The Netsteps solution
Netsteps designed and implemented the Shopify experience with custom theming, UX/UI optimization, category and filter architecture, ERP integration and conversion-focused improvements. Particular attention was paid to mobile usability, fast product discovery and the collection → product → cart → checkout journey.
Scope of services
- Shopify Development & Theming
- UI/UX & Mobile-first design
- ERP Integration
- Catalog architecture & filtering
- CRO & analytics
- Technical SEO / tracking
