Emmanouela Cosmetics
Founder-led Greek beauty · Professional quality & accessible luxury
Platform
Shopify
Migration
WordPress → Shopify
Domain
emmanouelacosmetics.com
ERP
Entersoft
The brand
Emmanouela Cosmetics grew from the vision of Emmanouela Tagara, a celebrity makeup artist with over 15 years of experience in beauty. The brand combines professional performance, bold design and accessible luxury to enhance every woman’s confidence and natural radiance.
The store today
The Shopify store offers more than 150 products organized into Face, Eyes, Lips, Skin & Fragrance and Gifts. It supports Pink Club loyalty, best sellers, bundles and gifts, B2B login, Greek/English content and strong social-commerce elements (“TikTok made me buy it”).
Founder
Emmanouela Tagara
Products
150+
Loyalty
Pink Club
Results
+255%
Purchases
+200%
Revenue
+30,4%
Conversion Rate
The challenge
A strong founder-led identity and a brand with an active social presence are translated into an e-commerce experience that builds trust, simplifies product discovery and strengthens customer loyalty.
The Netsteps solution
Netsteps shaped a Shopify storefront with conversion-focused UX, custom theming, merchandising, loyalty and CRM touchpoints, bundles and cross-selling, B2B capabilities and ERP integration. Its structure emphasizes best sellers, social proof and fast mobile shopping.
Scope of services
- Shopify Development & Theming
- UI/UX & Mobile Commerce
- ERP Integration
- Loyalty / CRM touchpoints
- Bundles & Cross-sell
- CRO, Analytics & B2B
Netsteps Growth Studio
Growth Studio · Full-funnel partnership
Beyond development, Netsteps Growth Studio continuously runs Emmanouela Cosmetics’ complete growth program: CRM and lifecycle marketing through Klaviyo, SEO and PPC, with specialized tools integrated natively into Shopify. The brand’s founder-led, social-first energy becomes measurable growth in acquisition, retention and repeat revenue.
