Fresh Line
Greek natural beauty · International retail presence
Platform
Shopify
Migration
Custom platform → Shopify
Domain
freshline.gr
ERP
Galaxy
The brand
Fresh Line is a Greek natural cosmetics brand established in 1992. Its philosophy brings together ancient Greek herbal remedies, modern cosmetology and sensory experiences. It produces over 300 natural and cruelty-free products in Greece, employs more than 100 people and is present at over 750 points of sale in Greece and abroad.
The store today
The e-shop supports multiple European markets, Greek/English content, Klarna, BOX NOW, beauty routines, cross-selling and rich editorial/product storytelling. The brand combines its retail heritage with international growth and direct-to-consumer e-commerce.
Since
1992
Products
300+ natural
Points of sale
750+
Results
+28%
Revenue
+17%
Purchases
+17%
Conversion Rate
The challenge
Fresh Line’s rich heritage, natural character and distinctive sensory identity are brought into a contemporary digital experience that preserves the brand’s authenticity while supporting international commerce and future growth.
The Netsteps solution
Netsteps implemented a Shopify experience combining brand storytelling with commerce. The project includes custom UI/UX, Shopify Markets, ERP integration, optimized collections and product pages, product routines, cross-selling, localized payments and shipping, and CRO/analytics.
Scope of services
- Shopify Development
- UI/UX & Storytelling
- Shopify Markets
- ERP Integration
- Product routines & cross-sell
- CRO, Analytics & SEO
