Parabita
Shopify Plus · Fashion with no limits · #believeinyourbeauty
Platform
Shopify Plus
Migration
Existing platform → Shopify Plus
Domain
parabita.com
ERP
Entersoft
The brand
Parabita is a Greek fashion brand dedicated to contemporary plus-size womenswear. Guided by #believeinyourbeauty, it creates clothing that celebrates every woman’s individuality and strength, emphasizing exceptional fit, quality and an unrestricted fashion-forward experience.
The store today
The Shopify Plus store brings Parabita’s strong fashion DNA online through advanced custom design, rich campaign imagery, effective product discovery and a mobile-first shopping experience. Its large catalog is organized into easy-to-use collections, while the custom Queen of Hearts loyalty program connects purchases with rewards and repeat engagement.
Brand motto
#believeinyourbeauty
Loyalty
Queen of Hearts
Experience
Advanced custom UI/UX
The challenge
A premium, inclusive e-commerce experience that showcases plus-size fashion without compromising aesthetics, confidence or the customer experience.
The Netsteps solution
Netsteps designed and built an advanced custom Shopify Plus storefront with a particular focus on UI/UX, fit-led product discovery and the mobile experience. Entersoft integration automates products, inventory, pricing and orders, while the custom Queen of Hearts loyalty program creates a unified rewards experience. In parallel, Growth Studio continuously develops acquisition, CRM, retention and revenue.
Scope of services
- Shopify Plus Development
- Advanced Custom Design & UI/UX
- Entersoft ERP Integration
- Custom Queen of Hearts Loyalty
- Catalog architecture & product discovery
- CRO, Analytics & Technical SEO
Netsteps Growth Studio
Growth Studio · Full-funnel fashion growth
Beyond Shopify Plus development, Netsteps Shopify Growth Studio manages Parabita’s end-to-end commercial growth, combining CRM and lifecycle marketing, SEO, PPC and paid social, CRO and analytics. Queen of Hearts loyalty is a key tool for segmentation, retention and repeat revenue, while campaigns are continuously optimized using real customer and performance data.
