POP-AIR
Greek fast fashion · 10 physical stores · DTC & omnichannel
Platform
Shopify
Migration
Custom platform → Shopify
Domain
pop-air.com
ERP
Entersoft
The brand
POP-AIR is a Greek fast fashion company founded in 2016 with the aim of becoming a favorite choice for trend-conscious customers at affordable prices. Today it operates 10 physical stores of 1,100 sq. m each across Greece, with new arrivals twice a week, and has completed an 8,000 sq. m headquarters and central warehouse in Metamorfosi.
The store today
The e-shop manages a vast, constantly refreshed catalog with thousands of womenswear and menswear SKUs, extensive product-type and color filters, wishlist, e-gift cards, Greek/English content and a full range of payment methods. Frequent product uploads and promotions demand continuous, reliable operations.
Since
2016
Stores
10 across Greece
Partnership
3+ years with Netsteps
Results
+16%
Revenue
+12%
Avg Order Value
+15%
ROAS
The challenge
Continuous rotation of thousands of SKUs, a busy promotional calendar and omnichannel requirements, within a Shopify environment designed for speed, flexibility and complete Entersoft synchronization.
The Netsteps solution
Netsteps has been POP-AIR’s trusted partner for 3 years, handling Shopify development with custom theming and large-catalog optimization, Entersoft ERP integration for automated product, inventory, pricing and order flows, and ongoing technical support. In parallel, Growth Studio runs the complete marketing program, turning the store into a growth engine.
Scope of services
- Shopify Development & Theming
- Entersoft ERP Integration
- Catalog architecture for 3,000+ SKUs
- Wishlist, e-gift cards & payments
- CRO & Analytics
- Ongoing technical support (3+ years)
Netsteps Growth Studio
Growth Studio · Full-funnel partnership
Beyond Shopify development, Netsteps Shopify Growth Studio manages POP-AIR’s ongoing growth through CRM and lifecycle marketing via Klaviyo, SEO and PPC, using specialized tools that integrate natively into the Shopify ecosystem. After 3 years of partnership, the store continues to evolve commercially month after month, with measurable impact on acquisition, retention and revenue.
