Timberland Greece
Iconic outdoor brand · Footwear, apparel & accessories
Platform
Shopify
Migration
Custom platform → Shopify
Domain
timberlandshop.gr
ERP
SoftOne
The brand
Timberland’s story is rooted in durability, innovation and the outdoor lifestyle. The iconic waterproof Timberland boot launched in 1973 and became a global symbol, moving beyond workwear into streetwear and contemporary culture. Today, the brand spans Work, Life and Outdoor, with a strong commitment to responsible materials and a smaller environmental footprint.
The store today
The Greek store serves men, women and children with footwear, apparel and accessories, a wide range of sizes and variants, plus Greece/Cyprus market selection and Greek/English language options. The complex taxonomy makes clear navigation essential.
Icon
Waterproof boot, 1973
Pillars
Work · Life · Outdoor
Markets
Greece & Cyprus, EL/EN
Results
+70%
Revenue
+80%
Purchases
+25%
ROAS
The challenge
A complex product catalog is brought into a fast, clear and commercially effective Shopify experience, tailored to the Greek market without losing Timberland’s distinctive brand identity.
The Netsteps solution
Netsteps developed a Shopify storefront with a custom theme, focusing on information architecture, filters, variants, mobile navigation and localization. ERP connectivity automates products, inventory, pricing and orders, reducing manual operations.
Scope of services
- Shopify Development
- Custom Theme & UI/UX
- Multi-market / localization
- ERP Integration
- Catalog & variant management
- CRO & Technical SEO
Netsteps Growth Studio
Growth Studio · Full-funnel partnership
Beyond Shopify development, Netsteps Shopify Growth Studio manages Timberland Greece’s ongoing growth through CRM and lifecycle marketing via Klaviyo, SEO and PPC, using specialized tools that integrate natively into the Shopify ecosystem. The store evolves both technically and commercially, month after month, with measurable impact on acquisition, retention and revenue.
